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Today’s customers want brands, not products. In The Brand Benefits Playbook, two of the world’s leading experts on branding provide a strategic perspective on brand benefit positioning and execution—and explain how focusing on brand benefits can transform organizations and help them win in the marketplace.In a world where countless organizations rely on data acquisition and management to learn more about their customers, what’s been lost is a ...

Perverse Desire and the Ambiguous Icon analyzes the limits of the applicability of psychoanalytic theory to aesthetic discourse, and in doing so expands the range of non-normative paradigms of spectatorial identification and sexual identity. These considerations are based on the epistemological premises that the ideal seldom coincides with the empirical, and that identification is always partial, fragmented, heterogeneous, mixed, such that tot...

Art Brut, also termed Outsider Art, has long been suppressed from most art historical writing. Why this rejection? The hyperbolic expressions of Romanticism and Symbolism nourished a desire for derangement and dissociation that inspired both Expressionism and Surrealism. Simulated delirium became the object of the new art -- experimental, avant-garde, modernist -- which arose from the fragmented codes, the shattered forms of everyday communica...

Art Brut, also termed Outsider Art, has long been suppressed from most art historical writing. Why this rejection? The hyperbolic expressions of Romanticism and Symbolism nourished a desire for derangement and dissociation that inspired both Expressionism and Surrealism. Simulated delirium became the object of the new art -- experimental, avant-garde, modernist -- which arose from the fragmented codes, the shattered forms of everyday communica...

This book investigates the reciprocal and often transgressive relations between rhetorical figures and libidinal activity. The works of Nietzsche, Artaud, Bataille, Klossowski, and Sade are reconsidered in light of the modernist and postmodernist problematics of simulacra, fascination, sublimation and desublimation, perversion, deconstruction, and libidinal economies.Reading across the boundaries of philosophy, art history, comparative literat...

This book investigates the reciprocal and often transgressive relations between rhetorical figures and libidinal activity. The works of Nietzsche, Artaud, Bataille, Klossowski, and Sade are reconsidered in light of the modernist and postmodernist problematics of simulacra, fascination, sublimation and desublimation, perversion, deconstruction, and libidinal economies. Reading across the boundaries of philosophy, art history, comparative litera...

This book, which originally appeared as a special issue of TDR/The Drama Review, explores the myriad aesthetic, cultural, and experimental possibilities of radiophony and sound art.Art making and criticism have focused mainly on the visual media. This book, which originally appeared as a special issue of TDR/The Drama Review, explores the myriad aesthetic, cultural, and experimental possibilities of radiophony and sound art. Taking the approac...

Data Structures and Algorithm Analysis in Java is an advanced algorithms book that fits between traditional CS2 and Algorithms Analysis courses. In the old ACM Curriculum Guidelines, this course was known as CS7. It is also suitable for a first-year graduate course in algorithm analysis As the speed and power of computers increases, so does the need for effective programming and algorithm analysis. By approaching these skills in tandem, Mark A...

Phantasmic Radio" is a real pleasure to read, both for its elegant style and its originality."--Michael Hardt, Duke University

Allen S. Weiss is author of The Aesthetics of Excess and Shattered Forms: Art Brut, Phantasms, Modernism, both published by SUNY Press, and Miroirs de l'infini: Le jardin a francaise et la metaphysique au XVIIe siecle.

What does it mean to love a landscape? Why do certain authors have a predilection for specific landscapes? Why might one be fascinated by a landscape in which one would never wish to live? How does the lay of the land fashion the form of the poem? How does the wind infuse the breath? In The Wind and the Source, Allen S. Weiss explores the role of a significant yet elusive feature of the French landscape in literature, philosophy, and art: the ...

Combining an analysis of French cuisine with cutting-edge postmodernist critique, Feast and Folly provides a fascinating history of French gastronomy and cuisine over the past two centuries, as well as considerable detail regarding the preparation of some of the colossal meals described in the book. It offers a deep analysis of the social, political, and aesthetic aspects of cuisine and taste, exploring the conceptual preconditions, the discur...

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The alienation of the self, the annihilation of the body, the fracturing, dispersal, and reconstruction of the disembodied voice: the themes of modernism, even of modern consciousness, occur as a matter of course in the phantasmic realm of radio. In this original work of cultural criticism, Allen S. Weiss explores the meaning of radio to the modern imagination. Weaving together cultural and technological history, aesthetic analysis, and episte...

People collect to connect with the past, personal and historic, to exercise some small and perfect degree of control over a carefully chosen portion of the world. The Grain of the Clay is Allen S. Weiss's engaging exploration of the meaning and practice of collecting through his relationship with Japanese ceramics.

Breathless explores early sound recording and the literature that both foreshadowed its invention and was contemporaneous with its early years, revealing the broad influence of this new technology at the very origins of Modernism. Through close readings of works by Edgar Allan Poe, Stéphane Mallarmé, Charles Cros, Paul Valéry, Villiers de L'Isle-Adam, Jules Verne, and Antonin Artaud, Allen S. Weiss shows how sound recording's uncanny confluenc...

Voice Tears, " an audio CD produced in conjunction with "Experimental Sound and Radio, " features works by leading sound and radio artists: Andreas Ammer and FM Einheit, Jacki Apple and Keith Antar Mason, John Corbett and Terri Kapsalis, Toni Dove, Andy Hass, Christian Herold, Harri Huhtamaki and Pekka Lappi, Kathy Kennedy, Julia Loktev, Lou Mallozzi, Christof Mignone, Kaye Mortley, and Gregory Whitehead. Total Playing time - 70:58.

Explores the role of a significant yet elusive feature of the French landscape in literature, philosophy, and art.

Featuring 100 stunning colour photographs, Zen Landscapes explains how Japanese gardens must be approached according to the play of scale, surroundings and seasons, as well as in relation to other arts, thus revealing them as living landscapes rather than abstract designs.

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